Releasing albums every half-decade since the 1990’s with her jazzy hip-hop soul flavor, Erykah Badu has been keeping herself occupied as she’s been working on different items for her new online store that will launch on Feb. 20, one of those items will be a fragrance that smells like her vagina. Yes, that is correct, her vagina.
“The people deserve it!” Badu says in an interview with 10 Magazine as she also announced the name of her new perfume, Badu’s Pussy. Her online store, Badu World Market, besides clothing will offer accessories, apothecary goods and traditional music merch.
“There’s an urban legend that my pussy changes men,” she says in a matter-of-fact tone according to 10 Magazine. “The men that I fall in love with, and fall in love with me, change jobs and lives.”
As Badu explained the process of making her fragrance, she states that she burned a couple of pairs of underwear and cut them into pieces, and “even the ash is part it” of the product. Also revealing that she no longer wears underwear, she didn’t think twice about offering them.
The announcement was released a month after Gwyneth Paltrow launched her “Smells Like My Vagina” candle which almost immediately sold out.
According to InStyle, the singer’s online store is inspired by New York City’s streetwear Chinatown Market. Badu World Market is meant to “encourage networking among smaller brands and prestigious art houses.”
Although new music has not been announced by the R&B artist, she says music is not her focus at the moment. Her latest project was in 2015, But You Cannot Use My Phone mixtape.