The game is the same, but this time the court is different. The Big 3 professional 3-on-3 basketball league founded by producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz announced earlier today that season 3 of the popular league would air this summer on the CBS and CBS Sports networks. The CBS Broadcast Network will broadcast up to or more than 20 hours throughout the season, while the CBS Sports Network will air up to 25 hours of live game coverage. The new relationship between the league and networks will begin with the airing of the BIG3 Draft live on the CBS Sports Network at 10 PM ET. 120 former NBA players will vie for 31 roster spots on 12 teams as the league upgrades from its 8 teams model over the past two seasons. Check out the details from the press release below for more information on the upcoming season.
During the 11-week season, games will air live on CBS Television Network and CBS Sports Network on both Saturday and Sunday, with a champion crowned live on CBS on Sunday, Sept. 1 (3:00 PM, ET). CBS Television Network will broadcast more than 20 hours throughout the season, with CBS Sports Network set to televise more than 25 hours of additional live game coverage.
BIG3’s successful first two seasons in 2017 and 2018 established it as the world’s premier professional 3-on-3 league. In 2018, average arena attendance exceeded 14,000, up from 11,000 the year prior. This year will see BIG3 visiting 18 cities – up from 10 each of the two previous years. Three games will be played at each location, two days per weekend (for a total of six games). New teams include Aliens, Bivouac, Enemies, and Triplets. BIG3 has also signed major sponsorship agreements with global brands adidas and Toyota which will roll out activations throughout the league’s 2019 season.
