As we all know, Adidas will no longer be partnering with the NBA for uniforms this coming season, instead, the NBA was debating between Under Armour or Nike. Two years ago, they announced that Nike will be taking over from Adidas. Their 8-year contract starting this season marks Nike’s first as the league’s official apparel outfitter.
The players are going to look dramatically different from previous seasons, as a new initiative launched on behalf of the NBA, the jerseys will have advertisements on them in hopes of bringing in major revenue. Nike is currently sitting at an estimated 400-million-dollar contract with their new client, the uniforms are made of Alpha Yarns and recycled polyester. Designers have changed the look of the jersey as well, moving the armhole, neck, and side seams to create a better fit suiting the player’s motions. In an attempt to better suit the players Nike has also created 3D body maps for players to track the heat and sweat that their bodies produce, using that information to make adjustments to the weight, fit, and overall construction of the light weight uniforms that they eventually created. The uniform is also constructed to absorb 30% more sweat and dry 15% faster than the Adidas uniforms.
The NBA will also get new uniform combinations and options to start their 2017-18 season, courtesy of Nike. The new jerseys will be created using a version of Nike Aeroswift basketball chassis, the designs were put together with input from the NBA players and 25 years of conducted research conducted by Nike at different levels of basketball. With Nike taking charge, the league has decided to eliminate “home and “away” jerseys giving the teams an option to choose from four primary “editions.” The team’s famous white home uniform will now be known as the “Association Edition,” and what was initially known as the away uniform will know be the “Icon Edition” which will also be using the corresponding squad colors. The two remaining uniforms haven’t been revealed yet but will be later this fall. All uniforms are to include the famous Nike “Swoosh.”
An exception will be made for Charlotte’s’ team which will use the Jumpman logo, due to the Hornets partnership with Michael Jordan. As for the fans, we haven’t been left out. A full line consisting of our favorite team’s lifestyle merch and NBA performance jerseys will also be taking over the stands. Stay updated as the Swoosh will be taking over more than just the uniforms.