Taking a walk down memory lane can leave you in awe. It’s always a huge blessing to be able to look back at life and see how far you’ve come. To be awarded an opportunity to work with a brand you’ve admired as a kid is the definition of accomplishing #goals, and Marc Leuschner, co-owner of Overkill sneaker boutique in Berlin, can check another one off his list. Adidas reached out to the sneakerhead and brought him on board to partner with the evolution of their Equiptment line, EQT, resulting in the “Coat of Arms,” to be released later this month.
“I was born in East Berlin, and in the ‘90s I was inspired by the older generation who wore expensive clothing — not only their shoes, but their expensive leather jackets and tracksuits,” Leuschner told Complex. “The Equipment series was the collection with the best quality, but it was also expensive. Not everyone could get it, because it was a high social status and not everyone could afford it. For me, it all begins with the guys I’d see at the soccer games and wanting to be like them.”
Leuschner is taking it back to the 90s with both, stemming inspiration for its colorway from the sneakers original version during that decade. “Coat of Arms” features two pairs of the Adidas EQT, the EQT Support ADV and the 93/17 Future Boost, in red, black, and grey. The collaborations logo will embrace Overkills location in their city Kreuzberg, as well as Berlin’s history with the EQT model.
Check out all Adidas retailers for the “Coat of Arms” arriving on May 20.