Late last year, specifically November 15, 2017, Nike rolled out a series of exclusive content only available to NikePlus members. They call it NikePlus Unlocks and can only be found in the Nike App, available on the App Store and Google Play Store. The sole purpose and premise of this random burst of special treatment for their members are to not only promote app usage and membership numbers but to give their consumers the best possible experience. Within a member’s Unlocks, there are two options: “Exclusive Shop” and “Nike Experts On Demand.” The experts on demand are real-life individuals ready to help you find the exact product tailored for your interest, which is always a good sign since no one wants to deal with any kind of automated help service. Now, this is where it gets interesting. The “Exclusive Shop” option gives members a private menu from limited sneakers like the Nike HyperAdapt to special colorways and makeups of popular models like the Nike Vapormax.
Photo courtesy of www.nike.com
A series of five tonal colorways recently dropped for NikePlus members. From top to bottom, the colorways follow: “Black,” “College Navy,” “Cargo Khaki,” “Gunsmoke,” and “White.” My personal favorite would have to be the “Gunsmoke” colorway and from the looks of the sizes available, it seems to be a crowd favorite too. All colorways are a perfect addition to any sneaker collection because of the tonal, simple, easy to wear colors. Each colorway is set at $190 USD and runs true to size. Head over to NikePlus.com to create an account and grab yourself a pair.
Photos courtesy of www.nike.com