2016 has the been the year of the pop up shops from Justin Bieber’s pop up shop featuring merchandise from his Purpose Tour, Kanye West’s I Feel Like Pablo collection, and now Drake aka “The 6 God”. Yesterday Drake launched his 4 day weekend NYC Pop up shop.
While Drake is not falling in line with his peers in terms of high end merch and accessories such as Kanye West and Future who launched a Pop Up shop earlier this week featuring his tour merchandise and luxury Future x Moreca leather hand bags, Drake fans are sure to come away with some dope goods such as T-shirts from Drake’s Summer Sixteen tour as well as the Revenge black hoodie and baseball jerseys with gold lettering.
In terms of design quality, I don’t think Drake’s Summer Sixteen variety holds up to Kanye’s I Feel Like Pablo but i’m sure fashionable is not what Drake was going for here. Each piece has relatability as they all feature a Drake song title or song lyrics across the chest or wrist level of the sleeves that can describe the mood of any individual.
Regardless, if you are a Hypebeast, then you must get your hands on this merch. The tour concert merch trend isn’t going away anytime soon and years from now a variety of these pieces will be worth a fortune due to exclusivity, so get your hands on them while you can or get ready to spend 2K and up on eBay.
Drake’s Summer Sixteen Pop Up Shop will run until Sunday August 7th.
New York, NY 10012