From designing a “Dream Out Loud” clothing line at K-Mart in 2013 to collaborating with Coach for a new fall collection 2018 – Selena Gomez certainly is making moves.
Gomez is no stranger to working with Coach. Last fall, she released an exclusive line of handbags and accessories with the renowned fashion brand and acted as a brand ambassador. However, the difference is this time she will be designing outerwear in addition to handbags, leather goods, and accessories. She is working directly with Stuart Vevers, the creative director of Coach.
Her last venture with Coach surpassed every sales expectation. Her handbags drove Coach’s quarterly profit results to a new high.
Gomez is known for her airy, feminine style so expect to see that translate into the new collection. “The line reflects Gomez’s personal style, and each piece has touches that reflect her personality,” Vevers said.
With 134 million Instagram followers to her name, the collection is sure to constantly be sold out.